Client - Blank Canvas (Event Organizers)
Blank Canvas, initially EventHolic, was founded years ago by the talented duo, Vinita and Jessica, who were uncertain with their previous branding and market presence.
The project aimed to dilute the previous brand and all associations, without reducing the already-known names of the founders in the industry. It was necessary on our part to ensure that the process was able to take excerpts of the previous brand and embed that into the new brand and package it as a single whole.
We helped initiate their new name and assisted in the entire process of rebranding, providing brand collaterals such as business cards, company profile, letterheads and invoice templates.
Old Logo:
The challenging (albeit exciting) step we went through was deciding on a brand name, in which the founders were clear that they want to steer off the word “event”, in fear of being associated with the old brand. We decided on Blank Canvas to showcase their beliefs that as event planners, they act as a blank space for their clients to draw their dream event on.
Logo Development:
Final Logo:
Our aim was to ensure Blank Canvas retained their brand identity and manage to rope in clients with their name avatar, which, safe to say, we managed to fulfil. This logo has allowed the brand to be recognised by their icon alone, creating a truly visual and market presence for the company. We are proud to see the brand soar with their continued success.
"Thank you for always attending to our needs in a count of seconds. You guys complete us and always has catered us with the best creative ideas and input.
Can't thank you enough for all the service and efforts which you guys have invested in us and helped us build our brand. It is always time-efficient working with Lumos with your instant response. You guys are as passionate as we are in doing the things that we do."
- Vinita Mulani & Jessica Durgani
